Autumn Collection 2008

My ambition is to always imbibe each collection with a special new form, cut and colour scale. The garments are clean-lined and combinable, but often incorporate unexpected and variable concepts. Both slim and loose-fitting forms suit different types of figures, younger and older styles. My language of design speaks dainty upward and wider downward. The clothing is modern without being trendy or faddish. Good needlework and high quality are mottos.

Form and cut are very important aspects for me. As far as colour is concerned, certain tones often reappear, such as mole, aubergine, cerise, olive and black in the autumn, but of course I alternate with completely new colours. Pale, strong, earthy or mystical. A small portion of the collection emphasizes base tones, forming the foundation for more specially-designed garments. The clothes function as building blocks for the next collection.

Fun accessories are my distinguishing mark. Hats, caps, scarves, specially-designed jewellery, handbags and fingerless gloves are some examples.

Life is too short not to make yourself – and others – happy.

Gunilla Pontén